de Savary London

Sophistication, individuality, and uncompromising quality.

de Savary London is a luxury outerwear brand built around craftsmanship, strong materials and a restrained visual language.

Formerly known as Jane & Tash, meet our newly launched elevated look and name, de Savary London. Whilst our essence remains the same, this rebranding marks an exciting chapter in our ongoing story.

Project impact

The proof is in the live storefront: sharper brand presentation, cleaner collection paths, stronger mobile browsing and a Shopify build ready for campaign traffic.

• Decreased the total cost of ownership by more than 3x
• Improved the platform performance by 2.5x
• Improved the foundation for future campaigns, content updates and international growth.
• Created a cleaner customer journey with stronger merchandising, faster interactions and easier day-to-day management.