Fox & Vamp

Luxury haircare built around expertise and trust.

Fox & Vamp is a Chelsea hair extension salon and beauty brand with a clear technical edge: expert extension work, hair health and product education in one experience.

Fox & Vamp is widely recognised as a leader in hair extensions and care, blending salon expertise with science-backed formulas to create products that respect both extensions and natural hair. Their offering ranges from premium extensions to advanced treatments and accessories, all designed to make expert haircare easier to understand, trust and buy.

Beyond its product line, the brand also represents a luxury salon experience, where personalised consultations and precision techniques are at the core of every appointment. Fox & Vamp’s ethos reflects confidence, comfort, and timeless elegance.

Project impact

The proof is in a storefront that connects salon authority with product commerce: clearer product education, faster buying paths, stronger mobile presentation and easier merchandising control.

• Experience Strategy: Synced UX insights with brand storytelling, ensuring the online store reflected Fox & Vamp’s premium identity.
• Custom Shopify Development: Implemented a fully customised theme built with Shopify Liquid, prioritising performance and flexibility.
• Store Speed Improvement: Optimised images, code, and loading strategies to enhance performance without sacrificing design or functionality.

By aligning branding with technical excellence, we helped Fox & Vamp deliver:

• A refined online experience that mirrors their in-salon luxury aesthetic
• Increased engagement and lower friction in user journeys
• Stronger performance metrics and smoother storefront experiences

The collaboration emphasised both form and function, reinforcing Fox & Vamp’s position as an elevated haircare and beauty destination.