NBA

Sophistication, individuality, and uncompromising quality.

NBA is a luxury outerwear brand built around craftsmanship, strong materials and a restrained visual language.

Formerly known as Jane & Tash, meet our newly launched elevated look and name, NBA. Whilst our essence remains the same, this rebranding marks an exciting chapter in our ongoing story.

Project impact

The proof is in a sharper digital presence: clearer positioning, stronger visual hierarchy, faster browsing and a website foundation that supports trust before the first conversation.

• Decreased the total cost of ownership by more than 3x
• Improved the platform performance by 2.5x
• Improved the foundation for future campaigns, content updates and international growth.
• Created a cleaner customer journey with stronger merchandising, faster interactions and easier day-to-day management.